Dana SmithamDesign & creative
Ideas made visible.
Creative direction across brand, lifecycle email, motion, and print. The same eye I now bring to leading teams.
01 · Creative direction
Big audiences, clear systems
Verizon Wireless · Lifecycle email
A more relevant newsletter
Segmentation and testing for a newsletter reaching 13 million customers.
Lead design · Art direction
Read the case study
02 · Craft across media
Brand, motion, and print
Range matters when you lead a creative team. This is the work behind mine.
Verizon Wireless
Making email move
Cinemagraphs and creative experimentation in customer communications.
Lead design · Art direction
ServiceNow / ClearSkye
ClearSkye, explained
Turning a complex product into an approachable story.
Animation · Voice-over · Script
ServiceNow
Making information clear
Long-form visual stories for different clients and audiences.
Information design
Abbott
Making a brand easier to apply
Selected pages from a corporate identity brand book.
Corporate identity
Sur La Table
Consistency, built into the email
Finished emails and the guidelines behind a repeatable format.
Email design · Template guidelines
ServiceNow
The pieces in between
Campaign concepts, collateral, and visual explorations.
Creative direction · Graphic design
More creative work (7 projects)
StarbucksConnecting a campaign. Email programs and coordinated digital and in-store creative.Lead design · Web designAlteryxA clearer way to arrive. Landing-page designs with a clear visual hierarchy.Web design · Landing-page UXSelected clientsGood things in the inbox. Email for Verizon, Modsy, Sur La Table, Hotwire, and more.Email design · Art directionServiceNowPartner stories, in motion. Two partner videos, presented as finished work.Video designSelected clientsStories in motion. Short-form video, animation, editing, and voice-over.Video production · AnimationServiceNowOne series. Different audiences. Technology and automotive microsites from a broader series.Microsite designServiceNowA brand people can wear. Holiday sweaters, shirt concepts, and a little more personality.Branded merchandiseYour next challenge.
Our next conversation.
Let’s talk about your team and what comes next.
Infographics
Emails
Bits and Pieces
