Turning a complex product into an approachable story.
Animation · Voice-over · Script collaborationVideo case study
The project
ClearSkye wanted a video that made its product easier for customers to understand. I worked with a copywriter on the script, got the client on board, then created the animation and voice-over.
The approach
The story came first. With a script the client could get behind, I carried that same explanation through the animation and voice-over. The goal was to make the product feel approachable without losing what it needed to say.