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ServiceNow / ClearSkye

ClearSkye, explained

Turning a complex product into an approachable story.

Animation · Voice-over · Script collaborationVideo case study

The project

ClearSkye wanted a video that made its product easier for customers to understand. I worked with a copywriter on the script, got the client on board, then created the animation and voice-over.

The approach

The story came first. With a script the client could get behind, I carried that same explanation through the animation and voice-over. The goal was to make the product feel approachable without losing what it needed to say.

The work

View the original video on Behance ↗

What came next

The client was happy with the result and asked for another video. That response is the outcome recorded in my original project account.

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One series. Different audiences.