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Dana Smitham
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Abbott

Making a brand easier to apply

Selected pages from a corporate identity brand book.

Corporate identity · Brand documentationVisual case study

The project

A selection of pages from the Abbott Corporate Identity Brand Book. This visual case study focuses on the identity documentation itself, with each spread available to open at a larger size.

The work

Making a brand easier to apply · work sample 1
Making a brand easier to apply · work sample 2
Making a brand easier to apply · work sample 3
Making a brand easier to apply · work sample 4
Making a brand easier to apply · work sample 5
Making a brand easier to apply · work sample 6
Making a brand easier to apply · work sample 7
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Dana Smitham · Design leadershipStay curious. Care deeply. Make it better.
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