Finished emails and the guidelines behind a repeatable format.
Email design · Template guidelinesVisual case study
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The project
This collection pairs email creative with template guidelines. It shows the connection between a finished communication and the structure used to keep related work consistent.
A closer look
A template has to leave enough room for the message while still feeling like part of the same family. The examples below show both individual emails and the guidance that sits alongside them.
Dana Smitham